Sponsorship Specialist Job in Sacramento, CA

Job Type

Full-time

Description

Department: Sponsorship
Status: Full-Time
Application Submission End Date: June 30, 2025

CapRadio is a mission-driven public media organization that exists to create more informed, involved and educated communities. We are the only nonprofit broadcaster in the region that operates a 20-person local newsroom and develops locally produced news, classical music and jazz shows. We connect with communities through radio broadcasting, live streaming, newsletters, on-demand audio, live experiences and more.

CapRadio is recognized for our fact-based, nonpartisan news coverage, state politics and government accountability reporting that is aired daily by NPR stations throughout California, hyperlocal community-engaged journalism and locally hosted classical music and jazz programs. Each week, nearly 500,000 people in the region choose CapRadio as a valued source of news, storytelling, music and events.

With nearly all of our funding coming from individual donations, businesses and nonprofits, CapRadio's Sponsorship team plays a critical role in sustaining our public service mission by connecting organizations with our highly-engaged and supportive audiences. This is an exciting opportunity to join a dynamic team that is building a strong and sustainable future for public media in our region.

Who we're looking for

The Sponsorship Specialist is responsible for supporting pre-sales activities and post-sales client services management and communications efforts, enhancing sponsor relationships with the station, driving the value and adoption of CapRadio's sponsor portfolio, and managing the station's sponsorship and in-house marketing digital inventory. We're looking for candidates who have strong communication and collaboration skills with a track record of supporting sales and marketing teams; existing working knowledge for sales and marketing support systems, including OMS, traffic systems, CRMs, audience research platforms, advertising platforms, email marketing platforms; and can reflect CapRadio's values and standards to deliver the quality and excellence that our sponsors expect.

If this sounds like you, then you should apply for CapRadio's Sponsorship Specialist role!

We're focused on building a diverse and inclusive organization and that takes all kinds of people. So, if you're excited about this role but don't meet all the qualifications listed, we encourage you to apply.

Position Responsibilities

Develop customized sponsor proposals and presentations that achieve new business, retention, and upsell goals in collaboration with Marketing, Audience Insights, and Sponsorship teams.
Support the overall post-sale relationship with assigned sponsors, including onboarding, campaign recaps, and increased adoption and upsells, to achieve business retention and growth goals and ensure sponsor satisfaction.
Manage all CapRadio-owned digital media and broadcast sponsorship inventory, seasonal, event, and partner sponsorship initiatives, and client reporting to meet sponsor performance targets and achieve CapRadio marketing goals.
Support inbound marketing and lead generation by developing marketing collateral, such as white papers, email campaigns, Google Ads, and LinkedIn posts in collaboration with Marketing, Audience Insights, and Sponsorship teams.
Conduct research to identify new business category opportunities and inform existing category initiatives to support upsell and cross-sell services and products.
Act as the primary owner of CapRadio-owned digital inventory management and serve as the backup role for other day-to-day administrative tasks including invoicing, order entry, copywriting approval process and scheduling, and campaign trafficking and management.
Work with the Director of Sponsorship to produce weekly agendas and set inventory updates for the Sponsorship team, recording and distributing notes for sponsorship and marketing at weekly planning meetings.

Requirements

Minimum three years of experience or equivalent history in sales support, marketing, communications, or related field. Prior experience in a sales environment preferred.
Strong communication and collaboration skills with a track record of successfully interfacing both internally and externally.
Proficient in Google Workspace, Microsoft Office, and Canva.
Existing working knowledge or willingness to learn digital platforms as required (OMS, traffic systems, CRMs, audience research platforms, advertising platforms, email marketing platforms). Nice to have: Experience with Marketron, Nielsen/Tapscan, Google Ad Manager, Mailchimp, Triton, Google Ads, Sharepoint, vCreative, and LinkedIn.
Background or understanding of social, digital, and event marketing preferred.
Detailed oriented and analytical mindset.