The Digital Marketing Student Intern will play an integral role in supporting the organization's marketing efforts, with a primary focus on social media management, community event promotion, and general marketing activities. This internship offers a hands-on learning experience where the intern will assist in creating and scheduling engaging social media content, analyzing performance metrics, and supporting the coordination of marketing campaigns for community events. The ideal candidate is a creative and detail-oriented individual with a passion for marketing and a strong interest in social media trends and community engagement. This role provides an excellent opportunity to gain practical experience in a dynamic marketing environment while contributing to meaningful projects.
Job Duties:
Assist in creating, scheduling, and publishing content across various social media platforms to promote brand awareness and engagement.
Monitor and respond to comments and messages on social media, fostering community interaction and engagement.
Support the planning, promotion, and execution of community events, including creating marketing materials and managing event-related communications.
Conduct research on current social media trends, best practices, and competitor activities to identify opportunities for growth.
Track and analyze social media performance metrics, preparing reports to measure the effectiveness of campaigns and suggest improvements.
Collaborate with the marketing team to brainstorm and implement creative ideas for campaigns and content.
Assist in designing digital and print marketing materials, including graphics, flyers, and event promotions.
Help maintain and update the organization's website with relevant content and event information.
Support email marketing initiatives by assisting in the creation and distribution of newsletters or promotional emails.
Perform administrative tasks as needed, such as organizing files, maintaining marketing calendars, and managing contact lists.
Requirements
Skills/Qualifications:
Currently Enrolled Student: Pursuing a degree in marketing, communications, public relations, or a related field.
Social Media Proficiency: Familiarity with platforms such as Instagram, Facebook, LinkedIn, Twitter, and TikTok, including scheduling tools (e.g., Hootsuite, Buffer).
Content Creation Skills: Basic graphic design skills and experience using tools like Canva, Adobe Creative Suite, or similar platforms.
Strong Communication Skills: Excellent written and verbal communication for creating engaging content and interacting with audiences.
Creativity and Innovation: Ability to generate new ideas for social media posts, campaigns, and event promotion.
Time Management: Strong organizational skills to balance multiple tasks and meet deadlines in a dynamic environment.
Analytical Thinking: Basic understanding of social media analytics and an ability to interpret data to measure campaign success.
Event Coordination Interest: Enthusiasm for planning and promoting community events.
Tech-Savvy: Familiarity with email marketing platforms (e.g., Mailchimp) and website management tools (e.g., WordPress) is a plus.
Attention to Detail: Ability to ensure accuracy in marketing materials and social media posts.
Team Player: Willingness to collaborate with team members and adapt to feedback.
