POSITION SUMMARY:

The Marketing Assistant will work closely with the Development Director to ensure high quality and applicable marketing content is published internally and externally. This individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including content creation using Adobe Suite, communications, advertising, branding, digital marketing, video and photography, and social media. The marketing assistant must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines. This person will work with integrity, and contribute with diligence, to marketing and communications goals. This includes the planning, implementation and evaluation of the marketing and communication activities that support Charles Drew Health Center’s mission and vision. A strong image of Charles Drew Health Center within the community and an increase in the number of unique patients served will be a measure of success for the Marketing and Communications coordinator.

POSITION COMPETENCIES/ESSENTIAL FUNCTIONS/DUTIES & RESPONSIBILITIES

Assist with the production and development of internal publications such as newsletters, email announcements, planned publications, intranet, video, special projects and assignments
Work with department managers to develop, produce, and execute internal communications and promotions
Conduct interviews and research for articles and social media videos
Ensure website is always up-to-date
Create and design social media posts that align to company vision and brand standards
Monitor outside social media content to assure positive public engagement to support and maximize brand exposure
Create rich and creative content that is optimized for search engines
Coordinate staff and incentive materials for outreach events
Coordinate ordering and keep an active inventory of all CDHC incentive and promotional items for distribution at public relations events
Attend, promote, and photograph/video all CDHC outreach events
Develop and manage timelines for various marketing activities to ensure strategic goals and processes are carried out in a timely manner
Maintain and adhere to all Joint Commission, OSHA, HIPAA and CDHC policies and guidelines.
Provide written monthly departmental status report to supervisor
Participate in professional development activities to keep current with trends and practices in marketing and healthcare.
Attend and participate in routine health center meetings and in-service trainings
Other duties, as assigned.

POSITION REQUIREMENTS

Education: Bachelor’s Degree or equivalent from an accredited college or university with major course work in marketing, communications or advertising preferred.

Licensure: None

Experience: Traditional and digital marketing, content marketing, and social media marketing.

Expertise: Adobe Suite, Facebook, Instagram, X, LinkedIn, Hootsuite, Dropbox, website development and management.

Language: English

Hours of Work: 40-hour work week, varies Monday-Friday, 8am-6pm; evenings and weekends, as required

Travel: Local, intrastate, and interstate travel, as required

Exposure: The exposure characteristics described here are representative of those an employee encounters while performing the essential functions of this position. For example, while performing the essential functions of this job, the employee occasionally is exposed to fumes or airborne particles and toxic or caustic chemicals. Additionally, the employee may be occasionally exposed to blood borne and other hazardous chemicals. Finally, the noise level in the work environment can occasionally be quite loud. In all cases personal protective equipment will be provided to the employee in combination with adequate ventilation and other engineering controls to minimize the risk of exposure or other hazardous occurrence.

Physical: Reasonable accommodation may be made to enable individuals with special challenges to perform these essential functions.

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